“Growing up, we had a small, 100-acre family farm,” Ms. Frey-Talley explained. “My mom had a small route of about 12 grocery stores that she delivered melons to in the summer. When I was 16 I bought my own truck and took over her route. Mom went to work for a radio station, and my four older brothers went off to college.”
Her brothers, she noted, knew that the family farm was too small to provide them with a living, so their intentions were to go into other careers.
Once she had taken over the melon route, Ms. Frey-Talley began marketing to more stores. Ultimately she had 150 stores on her route, forcing her to source melons from other farms in Illinois and Indiana to fill her customers’ needs. Produce News has the story.
Read more about Sarah Frey-Talley and her business.
Sarah Frey-Talley, Founder of Tsamma
Can watermelon squeeze into the juicing craze?
