Tuesday, June 30, 2015

How Melissa McCarthy Plans to Change the Way Clothing Is Sold

Melissa McCarthy wants to change the way clothing is sold.

That might seem like an odd goal for the movie star and comedienne, who's starring in the new comedy Spy. But McCarthy comes from a fashion design background: She studied clothing and textiles at Southern Illinois University, then moved to New York City to study at Fashion Institute of Technology. Then a classmate suggested McCarthy perform at an open mic night, and that was that.

Then, preparing for the 2012 Oscar ceremony, McCarthy was unable to find a designer willing to make her a dress worthy of the red carpet. Designing her own line suddenly seemed a bit more urgent. After about four years of development, Melissa McCarthy Seven7 is due to launch at the end of the summer, when it will be available online and in stores including Macy's, Lane Bryant, and Nordstrom. McCarthy will start by introducing sportswear ranging from $54 to $159.

Unlike most mainstream designers, McCarthy is going to be releasing clothes in sizes 4 to 28. Her goal is to get stores to sell all of them in the same location, rather than sending some customers to the plus-size department or online to find the same clothes that their friends are buying in the main section of the store. Inc has the story.